Give us a ring
The simple life is for me out here in Brunswick, Maryland. Give me a shout sometime and let's talk shop.
Reach out
phone:
email:
tomfoolery
-
Client:
FlyLine is an all-in-one solution for anglers who need up-to-date and accurate information on stream conditions, stocking reports and upcoming hatches.
-
Key Demographics:
Dustin: (23) is a graduate student who lives for the stream. He works in software, but trout fishes locally to decompress.
Susan: (65) retired and desperately looking for some online solutions to increase her odds out on the water.
-
Tools:
Mac OS X, Adobe XD
Challenge:
To implement an engaging signup form that will create an excitement about a product or offering. Key focus areas should be simplicity, usability and accessibility.
Defining Goals + Process:
Goal: Increase adoption of web app through newsletter signups. To accomplish this I first focused on identifying our key demographics. Did some research online to discover any new trends or best practices and then developed some wireframes. Did some A/B testing with these 2 concepts and then build out the mockup in Adobe XD. As I am also an avid fly-fisherman, I decided to include one of the photos I took on a trip last year in Montana with my father. Happy with how it turned out.
Color scheme:
