Date
Aug 19, 2024
Client Name
American Express
Services
Ethnographic research
Survey analysis
Secondary research
Stakeholder validation
Developer collaboration
Visual design iteration
Design system componetization
Survey creation
User testing
Continuous iteration
System Usability Scale (SUS) testing
Context
American Express Travel and Leisure Services aimed to enhance their travel consultants’ efficiency by developing a dynamic software solution, specifically the QC Compliance and Disclosures Sabre Red App, to streamline the disclosure process and improve customer service.
Cross-disciplinary team collaboration
Our team collaborated with various stakeholders, including product managers, travel consultants, and technical representatives from Sabre. Through extensive research, interviews, and workshops, we identified the core tasks travel consultants needed to accomplish and the pain points in their workflow.
User and business goals
The primary goals were to simplify the disclosure process, reduce errors, and ensure compliance, thereby enhancing the overall customer service experience. Business objectives included improving efficiency and reducing liability risks.
My role and responsibilities
As the Senior Product Designer, I was responsible for conducting user research, creating wireframes and prototypes, and leading the design of the QC Compliance and Disclosures Sabre Red App. My focus was on ensuring the solution was user-friendly and met compliance requirements.
The problem
Travel consultants faced a cumbersome and error-prone process of manually retrieving and reading out disclosures, leading to increased stress and potential liability issues.
Hypothesized solution
We proposed an automated disclosures app integrated into the Sabre system that would streamline the process by providing event-specific disclosures at the appropriate times, acting as a virtual assistant to the travel consultants.
User testing results
We've just sent out our initial survey to travel consultants that will identify overall sentiment, pain points and how a solution like this might enhance the call handling experience. In 2 weeks we're moving into moderated user testing sessions to test out our initial prototyped concepts.
Proven value
Although the product hasn’t launched yet, our human-centered approach and collaborative efforts have now been widely adopted across other teams at American Express. This approach has significantly contributed to the renewal of our annual contract with American Express for the 8th year in a row, demonstrating the value and impact of our design thinking process.
Once a large set of user need statements were identified, we were able to collaborate with stakeholders to prioritize the jobs to be done for our MVP.
Workflow process
mapping
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