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The simple life is for me out here in Brunswick, Maryland. Give me a shout sometime and let's talk shop.
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tomfoolery
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Client:
Personify is the market-leading Constituent Management & Engagement (CME) platform. They also have a robust events platform, 365 community and a membership management software for emerging nonprofits.
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Key Demographics:
Tracy: (60) is a show manager that understands the value of design and the role that good a strong user experience will play in the success of her event.
Gerald: (35) is a graphic artist that has been contracted by Tracy's show and wants to easily share creative assets for a developer to customize his event website interface.
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Tools:
Mac OS X, Sketch + Visual Studio Code
Challenge:
To create clean, accessible and mobile-friendly website themes that are easy to manage, modern UI/UX and will cut down on the amount of time our internal Design team will spend on custom implementations.
Defining Goals + Process:
Goal: Increase adoption of the Website Design + Content module and limit client customizations. To accomplish this I first focused on identifying our key demographics. Did some competitive research online to discover any new trends or best practices in UI/UX for the events space and then developed some wireframes. Moved on to some lo-fi layouts and then build out the fully-designed mockups in Sketch. The only stakeholders involved here were Project Managers and the Design team so we moved into the frontend stage leveraging the Bootstrap framework, HTML 5 and jQuery.
Color scheme:
